This is hilariously bad but I think luckily the vast majority of the public wont care too much that they've been redirected several times.
It does however post the problem of, what happens if one of them short url domains stops?
e.g. Someone forgets to pay for the domain name
When I visited it for the FIRST time, I got this lovely HTTP interaction. That's SEVEN HTTP 301s, count them, 7, before I get to the destination page.